Video Ad Engagement Benchmarks in 2018

Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch,…

Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video completion rates (VCR) continued their ascent last year, per Extreme Reach’s figures. Indeed, last year video ads were… Read More »

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