CMOs Upping Their Brand Investments, Seeing Payoffs

CMOs in the US are redoubling their brand efforts, according to the latest biannual CMO Survey [pdf]. Indeed, the latest edition reveals that CMOs are expecting…

CMOs in the US are redoubling their brand efforts, according to the latest biannual CMO Survey [pdf]. Indeed, the latest edition reveals that CMOs are expecting their brand spend to rise by 9.3% in the next 12 months, outpacing comparable growth rates for CRM and new product introductions. Investment in brand has increased over the past… Read More »

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