B2B Leaders Say Content Spurs Buying Processes. But What Content Turns Them Off?

Content remains one of the most effective ways of initiating the buyer’s journey. Indeed, almost half (48%) of the more than 200 B2B marketing leaders…

Content remains one of the most effective ways of initiating the buyer’s journey. Indeed, almost half (48%) of the more than 200 B2B marketing leaders who took part in a survey by PathFactory and Heinz Marketing said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content… Read More »

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