Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability

Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an…

Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017’s rate of 23%, marketers can’t afford to rest on their laurels – more so in particular verticals with poorer performance. To address this, Return Path has once again… Read More »

The post Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability appeared first on Marketing Charts.