CMOs’ Top Uses For AI: Personalization and Predictive Analytics

Implementation of artificial intelligence (AI) or machine learning is currently relatively low – but in the next three years, top marketers expect to integrate these…

Implementation of artificial intelligence (AI) or machine learning is currently relatively low – but in the next three years, top marketers expect to integrate these technologies to a greater degree, per the latest report [pdf] from The CMO Survey. Among respondents who are currently using AI, some 56.5% said they were using it for content personalization.… Read More »

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