What Do “Pioneer CMOs” Do Differently to Their Peers?

Virtually all (99%) CEOs and CMOs believe that the function of marketing will change fundamentally over the next three years. So finds the latest survey [pdf]…

Virtually all (99%) CEOs and CMOs believe that the function of marketing will change fundamentally over the next three years. So finds the latest survey [pdf] from Accenture, which also found that more than three-quarters of CMOs also believe that the formulas they relied on in the past will not stand up to the new breed… Read More »

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