Desktop Display Ad Viewability Rates Continue to Improve

Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018,…

Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop display ad viewability rate across buy types was 62.4% in H2, representing a 4.1% increase from H1… Read More »

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