When Will Advertisers Reach Their First-Party Data Goals?

Almost all (96%) marketers are at least somewhat confident that their first-party data delivers a strong ROI, according to a recent report [download page] from…

Almost all (96%) marketers are at least somewhat confident that their first-party data delivers a strong ROI, according to a recent report [download page] from MightyHive. But the majority of marketers anticipate it will take them more than a year to realize their first-party data goals. Breaking this down further, around one-quarter (27%) believe it… Read More »

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