B2B Buyers Want More Data and Research in Vendor Content

Around three-quarters (73%) of B2B buyers say they have less time to devote to reading and research, per the results of a study [access page]…

Around three-quarters (73%) of B2B buyers say they have less time to devote to reading and research, per the results of a study [access page] by Demand Gen Report and ON24. So how can vendors make content more valuable when time is limited? Here are a few actionable points using data from the study. Strengthen… Read More »

The post B2B Buyers Want More Data and Research in Vendor Content appeared first on Marketing Charts.