How Can Brands Make Customers Feel Like Individuals?

While personalization may be a favored tactic of marketers, consumers can feel differently – and in some cases, consider it creepy. Another disconnect exists between…

While personalization may be a favored tactic of marketers, consumers can feel differently – and in some cases, consider it creepy. Another disconnect exists between marketers and consumers: nearly three-quarters (73%) of consumers believe that brands are struggling to meet their expectations for delivering a personalized experience, compared to fewer than half (43%) of marketers,… Read More »

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