National TV Advertising Revenues Remained Flat During the 2017-2018 Season

National TV advertising spending stood at $45.5 billion during the 2017-2018 Broadcast Season when excluding the impact of the Winter Olympics and World Cup, with…

National TV advertising spending stood at $45.5 billion during the 2017-2018 Broadcast Season when excluding the impact of the Winter Olympics and World Cup, with that figure unchanged from the previous year, reveals Standard Media Index (SMI) in recently-released data. For now, TV ad revenues are staying steady despite digital advertising’s continued encroachment and declining TV… Read More »

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How Corporate Marketers Use Event Data

Corporate marketers use event data to improve event portfolios and experiences in a variety ways, according to a study from Freeman and Chief Marketer. But…

Corporate marketers use event data to improve event portfolios and experiences in a variety ways, according to a study from Freeman and Chief Marketer. But as the Freeman Data Benchmark Study [download page] illustrates, event data and KPIs are also being used to inform wider marketing strategies and planning. The survey – which received responses… Read More »

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Where Pay-TV Measures Up – And Doesn’t – With Streaming Services

Pay-TV penetration is gradually falling every year from its peak in 2010, and streaming services likely have a large role to play. New data [pdf]…

Pay-TV penetration is gradually falling every year from its peak in 2010, and streaming services likely have a large role to play. New data [pdf] from The Hollywood Reporter (THR) and Morning Consult reveals that among people who stopped subscribing to a cable or satellite TV service, the ability to access all the content they… Read More »

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C-Suite Execs See Tech Disruption As More Opportunity Than Threat

Fully 71% of C-suite executives around the world believe that artificial intelligence (AI) will be a game-changer for economic growth and competitiveness, according to a…

Fully 71% of C-suite executives around the world believe that artificial intelligence (AI) will be a game-changer for economic growth and competitiveness, according to a report from A.T. Kearney [pdf]. That type of optimism surrounding emerging technologies is apparently quite pervasive, according to separate results from the study. Asked to identify their top-3 external environment… Read More »

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Brand Trust Matters… A Lot.

Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their…

Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase, reports SurveyMonkey in recently-released research. Adults in the US aren’t alone in the importance they place on trust: a majority of respondents in the… Read More »

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Mobile’s Now Up to Almost Two-Thirds of US Digital Ad Spend

Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to…

Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC. This represents an overall increase of 23.1% year-over-year. Behind this headline number, there are some other trends worth noting. Here are… Read More »

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Google Owns the Three Most Popular Tools For Leading SaaS Businesses

Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses. Their products, Google Tag Manager, Google…

Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses. Their products, Google Tag Manager, Google Analytics and G Suite are the top 3 tools used by SaaS businesses, according to a study by Drift [PDF] of the 100 companies featured in the Forbes’s “Cloud 100”.… Read More »

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Milestone: Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows

It’s the era of peak TV, and it looks like Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content…

It’s the era of peak TV, and it looks like Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study [excerpt download page], Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s… Read More »

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Smartphones Are Now Responsible For the Majority of Global Digital Video Plays

Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page]. For the first time in…

Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page]. For the first time in Q2 the devices exceeded a majority share of all digital video plays worldwide, hitting 52%, representing solid growth year-over-year (from 46% in Q2 2017) and well above the previous high… Read More »

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Almost Three-Quarters of Americans Over 55 Now Own A Smartphone

Older Americans are catching up in terms of smartphone penetration in the US, according to the latest annual mobile consumer survey from Deloitte [download page].…

Older Americans are catching up in terms of smartphone penetration in the US, according to the latest annual mobile consumer survey from Deloitte [download page]. Some 74% of adults over the age of 55 now own a smartphone (up from 67% last year), making them the fastest-growing group in terms of smartphone ownership. This figure… Read More »

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